How Helen Jennings Turned Her Ambition into a Thriving Business with Bright & Beautiful

Background: Helen Jennings launched her Bright & Beautiful franchise in Huddersfield in October 2022, driven by a desire to find a better work-life balance and create something of her own. As a single mother juggling a demanding job in HR Management, Helen was inspired to build a business that could provide both financial stability and personal fulfilment. She had been familiar with the Bright & Beautiful brand for nearly a decade and admired its ethical values and commitment to eco-friendly practices. However, she waited until the timing was right to take the plunge, ensuring she was fully prepared to embark on her entrepreneurial journey.

The Challenge: Helen’s primary motivation was to escape the pressures of her previous job and create a business that not only supported her family but also served as a source of inspiration for her children. She wanted to show them that hard work, determination, and smart decision-making could lead to success. When she discovered Bright & Beautiful, she identified it immediately as the one for her! “I absolutely fell in love with the brand, the culture, the people, but it wasn’t the right time for me.  However, it stuck in the back of my head. The marketing is fresh and vibrant, the whole housekeeping industry was something that I really bought into as a busy working Mum. I understood that there was a niche for a premium, high-end provider.   The welcome and the people are just fabulous, and I actually didn’t look at any other franchises.  I just fell in love with Bright & Beautiful.”  Starting her franchise from her garage, Helen knew she needed a solid plan to ensure her business would thrive in a competitive market. She faced the challenge of building a customer base from scratch, establishing a strong presence in her community, and managing the financial responsibilities of a new business.

Strategic Marketing: Helen attributes a significant part of her success to her proactive and strategic marketing.  She adopted a layered approach in collaboration with the Bright & Beautiful marketing team. Helen admits that having your own business can be a bumpy road but says “I wouldn’t change it for the world, I’ve absolutely loved it.  It’s been the best decision ever, the support that you get from Bright & Beautiful is absolutely amazing, the business is out there, the clients are out there, the culture is so supportive, I’ve never once felt alone, the Business Development Managers are always there, and there is so much support from the network – there’s always someone that has been there and done that and willing to offer advice”.

Results: Helen’s commitment to strategic marketing and her dedication to the Bright & Beautiful business model quickly yielded impressive results. Despite the challenges of entering a competitive market, her franchise has experienced rapid growth and profitability in less than two years. The steady stream of high-quality leads from her marketing efforts has been crucial to this success, allowing her to scale her business effectively.

Helen’s business demonstrates what can be achieved with the right mindset and a proven business model. Her success has not only provided financial stability for her family but has also allowed her to maintain the work-life balance she sought when she first considered self-employment.

Advice for Aspiring Franchisees: Helen encourages aspiring franchisees to approach their business with a clear plan and the willingness to invest in their future success.

Helen’s transition from a high-pressure job to a successful business owner demonstrates the impact of determination, careful planning, and the backing of a trusted franchisor. Bright & Beautiful provides a proven business model for success for people who are determined, personable, organised, and ready to invest in their own potential!